What Does Sex Sell? (Cabaret of Dangerous Ideas 2018)

When:
August 3, 2018 @ 8:10 pm – 9:10 pm Europe/London Timezone
2018-08-03T20:10:00+01:00
2018-08-03T21:10:00+01:00
Where:
New Town Theatre
Freemasons Hall
96 George St, Edinburgh EH2 3DH
UK
Cost:
£10 (£8)

Men are sexual predators and women are sex objects – or so advertisers tell us. ‘Sexy’ themes have been used in advertising for decades, based on the notion that ‘sex sells’. From yoghurt ads to shampoo, from perfume to fast food – these ads are ubiquitous and pasted in mainstream media. Researcher Kat Rezai (Edinburgh Napier University) broadens this debate to ask: what do ‘sexy’ ads really sell? Does it sell that ‘sexy’ product, or does it sell specific behaviours? Join Kat in this engaging and challenging discussion.